We’re passionate about healthy soil, animals and farms

We’re proud to help farmers with our range of fine-lime based fertilisers and mineral supplements that improve productivity in an agronomically and environmentally sustainable way

Our story

Twenty years ago, a family of Kiwi farmers saw a problem. The Aglime and nutrients they were putting on their land weren’t staying where they put it.

Being in the windiest country in the world meant it ended up drifting onto the neighbours or leaching into the waterways. So all that effort was being lost, and money was literally going down the drain.

There wasn’t another option, so they invented a better way in true Kiwi tradition, and Optimise pelletised lime-based fertiliser was born. A product designed to spread evenly, stay put, break down readily and not bugger up the environment. It took the headache out of applying lime and cost farmers a lot less per hectare.

As well as healthier soil, soon, there was a demand for healthier horse pastures, vineyards, dairy cows and chickens. Thus, the range was born.

From the early days of inventing a better way to apply fine lime, the company proudly manufactures and supplies products to farmers right across New Zealand. 

Our mission

Helping grow a healthier world from the ground up

We’re passionate about healthy farms; that’s why we’re on a mission to produce natural, healthy, biologically friendly products that simply work. Delivering precisely what your soil and animals are asking for. 

Our ethos is to work with the dynamics of soil and plant biology. If you share the same philosophy that healthy soils lead to healthy plants and healthy stock, then you’ll love what we have to offer.

Our values

Ongoing commitment to quality and innovation

We’re all about using good old Kiwi ingenuity to create more effective and efficient products

Passionate and knowledgeable team 

A trustworthy team with the know-how, experience and support farmers need to improve productivity and farm health

Home-grown family business

We’re incredibly proud to be a 100% Kiwi, family-owned business with traditional values, who care about the land, the people and the environment

For farmers, by farmers

The team are proud of their farming backgrounds and are as passionate about healthy, sustainable and productive farms as you are

Our history

It seems like yesterday, but it's been a wee bit longer since we started

2001

Scott and Paul decided to find a process that could produce a pellet durable enough to spread using spinners but would breakdown rapidly in the ground

2002

The search for suitable equipment proved futile. Ideas from overseas use loads of binding agent, and the pellets were fragile. So, the brothers start designing and building the entire process themselves

2003

The prototype plant is up and running. And early results from helicopter, plane and truck spreading are great

2004

Very soon, a new plant with increased capacity was required and made improvements to the product durability

2005

Farmers were asking about adding other nutrients, so we developed a product that safely combined fine lime with S, P, Mg, humates, trace elements, seaweed, and bio-stimulants

2006

The team grew and our first sales rep hit the road

2008

A new shed extension tripled storage capacity. And the first pellets of Vitalise rolled off the production line, ready for excited customers

2009

Time to set up a head office in Christchurch to manage the business, Julie stepped in to run it

2015

A team of sales reps were now visiting farms and testing soils all over the South Island

2019->

Plant upgrades have doubled the manufacturing capacity, the team continues to grow, and so does the product line-up

Our team

Scott and Jan

Champions of healthy farms and great produce, this pair of hardworking, practical and proudly Kiwi farmers refuse to put up with anything that doesn’t work as well as it should. They haven’t yet met a problem they can’t solve and are happiest with their sleeves rolled up, getting stuck in - when they’re not having a chat, that is.

Julie

The lynch pin of the whole operation, Julie looks after head office, fielding enquires and orders. She’s energetic, organised and waiting to hear from you. If you want to natter give her a call or drop her a line.

Mobile: 027 544 0056

And for accounts related stuff click here:

Simon

Having worked and farmed for 25 years in NZ on a range of properties, Simon made the break to work for Optimise and bring his experience to the company. Working on a range of farming systems has given Simon the knowledge and empathy to understand and help farmers deal with any issues and offer advice based on a wealth of experience.


Mobile: 027 428 0615

Sarah Morgan

Field Representative

Passionate about soils and growing farmers knowledge, Sarah is an avid learner and enjoys working with diverse farming industries and seeing them succeed. Sarah combines practical application with practical expertise to help her clients achieve their end goals.

Mobile: 027 510 5816

James

Plant manager extraordinaire James runs our state of the art manufacturing plant in Scargill. Meticulous, hardworking and handy with a spanner, he makes sure every pellet is perfect. Without James, everything would grind to a halt.

Sponsorship opportunities

We have a proud history of sponsoring events throughout the year, including horse riding events, A&P shows, school fundraisers, sports clubs, and field days. We value strong relationships and love to give back to our community.

To apply, please fill in the form; we consider sponsorship opportunities that help our rural communities thrive and align with our mission. We'll need a little time to consider your request, so please apply at least three months before the event.

Get in touch

If you’d like to talk to us, we’d be happy to share our knowledge. Drop us a message, a line or a letter.

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PO Box 25 394, Christchurch 8144

Get in touch

Please contact us using the form below or call us on 0508 678 464

Get in touch

Please contact us using the form below or call us on 0508 678 464